Plobal Apps is a no-code mobile app building platform that has raised $8.5 million. The funding round was led by Elevation Capital and Bessemer Venture Partners.
Plobal Apps was founded by Atul Poharkar in the year 2016.
Plobal Apps is planning to utilize the fresh funding capital in the following ways:
- To expand its reach in North America,
- Launch new products, and
- Strengthen its technology infrastructure.
The platform enables D2C and e-commerce brands in building and launching their own mobile applications without spending much on hiring an external developer for the application.
The no-code mobile app building platform helps its clients or brands to launch their apps, drive installs, engage with users, and also generate great revenues.
The startup works along with mid-market and Enterprise Shopify customers, and its clientele includes Steve Madden, Goose Creek, Koovs, and Rare Rabbit.
Plobal Apps guarantees to process "millions in-app GMV" every month for its merchants from businesses.
The platform charges an amount from businesses which is a fixed amount for developing apps on their platform and hands the APK to them after development.
Once the generated application goes live, merchants can use the dashboard services to monitor the growth of their app and engage with their customers through characteristics like advanced analytics, automated abandoned cart push notification, etc.
EXECUTIVE OPINION:
"For many D2C brands, personalization and retargeting have become challenging with the increase in privacy policies, regulations, and third-party data restrictions. With rising acquisition costs and more focus on retention, brands are doubling down on owned platforms like email, SMS, and mobile apps to reach their customers...," said Plobal Apps founder Atul Poharkar.
