Doceree has announced to raise $11 million in a Series A round. The roud was led by Eight Roads Ventures, a global investment firm backed by Fidelity. F-1 Prime Capital and Alkemi Growth Capital also witnessed the round.
Prior to this, Doceree had raised $1 million in a seed round in May 2020, and a pre-Series A round in June 2021.
The platform will utilize the fresh fundings in following areas:
- to scale global operations,
- expand partnerships and
- augment its product portfolio
- technology enhancement and
- strengthen its HCP communications for pharma and life sciences brands.
Doceree was founded by Dr Harshit Jain in 2019. Doceree helps pharmacy brands and media agencies with HCP communications through its programmatic messaging capabilities. By uisng physician verification engine, they’ll create a unique profile of the physician for the right targeting and messaging. Its programmatic media offering helps brands place optimized bids for Doceree’s partner platforms.
Doceree is working with the top 10 global pharmacy brands and engages with nearly 1 million HCPs globally. The company operates with UK and Europe.
EXECUTIVE OPINION:
“It is critical for industry players like pharma companies and HCP-only platforms to understand and react to the digital touchpoints and behaviors of HCPs for delivering messages they resonate with,” said Harshit Jain, M.D., founder and global CEO at Doceree, in a statement issued by the company.
He added, “Our identity resolution technology and tailored products for different markets that adhere to the country-specific regulations and guidelines make it easy for pharma brands to engage with HCPs on digital mediums, while enabling publishers to improve engagement on their platforms with relevant medical information from pharmaceutical and life sciences brands.”
“Doceree is transforming the way digital interactions between pharmaceutical brands and prescribers are facilitated,” said Ashish Venkataramani, partner at Eight Roads Ventures.
He added, “Pharma marketers navigate significant complexity across point-of-care systems and health information systems. Doceree’s technology platform seeks to disrupt the fragmented value chain for digital messaging to physicians, and will be at the forefront of this promising sector.”
